Greg Solomon | March 27, 2025
One way MacDonald's South Africa saw a positive impact on dealing with youth unemployment is through a partnership with the Culture, Arts, Tourism, Hospitality and Sports Sector Education and Training Institutions (Cathsseta).
Together, we train over 1,400 young people through our study programmes. It combines classroom learning with practical and practical experiences and equips the skills employees need.
The youth unemployment crisis in South Africa is one of the most urgent challenges we face today.
Social and economic implications are profound as more than 60% of young people are unable to find work.
This incredible statistics represent millions of undeveloped possibilities and generations struggling to secure a foothold in the economy.
The private sector has resources, expertise and reach to make a big impact. It is both moral and economic order.
Furthermore, it is suitable for business and youthful creativity.
A skilled and employed young population is essential to building a sustainable and inclusive economy.
The challenge is great, but so are the opportunities.
Initiatives like the Cathsseta Partnership Programme show what can be achieved when the private sector intervene to tackle youth unemployment.
But dealing with this crisis requires more than just an isolated effort. A collective approach is required.
Businesses, educational institutions and governments must work together to create opportunities, invest in skills development, and enable young people to build a sustainable future.
The issue of unemployment among young people is deeply rooted in systematic challenges.
Research shows that many young people, especially young people in low-income communities, are trapped in jobs that offer little opportunity for dignity or progress.
These jobs often fail to provide future financial security, career growth, or the respect that workers deserve.
As a result, many young people leave these roles as they aim for more stability, more respect, and more opportunities to build a better future, rather than lazy or lack of ambition.
Of course, there are other aspects to inclusion.
Partnerships with Jobs promote opportunities to recruit individuals with disabilities and to set up work.
This initiative will provide learners with an invaluable workplace experience with the ultimate goal of securing future employment.
Since its inception in 2019, the partnership has played a key role in providing practical skills and improving the employment potential of individuals who may otherwise face additional barriers.
As part of this collaboration, we will cover placement fees and ensure participants receive the support they need to succeed in the workplace.
The scale of the youth unemployment crisis calls for urgent and sustained action.
There is no single solution, but there are steps companies can take to make meaningful impact.
Investing in skill development, creating quality job opportunities, and developing partnerships with training authorities are just some examples of how the private sector can contribute.
Every small step collectively has a huge impact. If we change this unfortunate situation, we will positively and greatly influence the future of our country.
It is our heritage. That's our responsibility.
“Disclaimer – the views and opinions expressed in this article are the views of the author and are not necessarily those of the Bee Room.”
