This article was written with support for AFG Holding
AFG Holdings has made great strides in the financial sector. What do you think is the driving force behind the success of groups across the African continent?
The success of AFG Holding is built on four basic pillars. It's resilience facing challenges, a constant focus on clients and markets, practical innovation, and a sincere commitment to the development of the continent. We have always believed that Africa needs an internally built strategy and is based on an intimate understanding of local reality. The ability to combine operational excellence and adaptability has enabled us to grow.
What role do partnerships with governments and communities play in the success of projects across Africa?
Our project would not have achieved their scale without constant dialogue with governments and communities. We firmly believe that economic growth only makes sense when it is shared. Our institutional partnership ensures that our initiatives are consistent with national public policies, and our involvement with the local community anchors the project to actual economic needs. This dual approach ensures that contributions to economic development are sustainable, inclusive and perfectly align with Pan-Africa's mission.
In your view, what is the biggest misconception that international investors have about doing business in Africa?
One of the most harmful misconceptions is the tendency to view Africa as a homogeneous and unstable topography. In reality, it is a continent of extraordinary diversity, rich in local dynamics and structural opportunities. To correct this biased perception, investors should adopt an approach based on listening, a deep understanding of the ecosystem, and long-term commitment.
Our experience shows that it is possible to combine economic performance with lasting impact by relying on locally rooted actors such as AFG Holding.
Sustainability and social impact are at the heart of corporate strategy. How does AFG incorporate these principles into its operation and long-term vision?
For AFG ownership, sustainability is not an add-on. It is the foundation of our economic and social models. Through our core activities, we strive to combine financial performance with contributions to the economic, social and environmental progress of the continent.
This ambition is embodied by the Atlantic Association Foundation, which reflects our commitment to social impact. Its mission – sustainable, inequality driven by youths of excellence – will guide concrete initiatives aimed at building elite youth, expanding rural economic opportunities, improving public health, tackling the climate crisis and fostering citizen engagement.
This integrated ecosystem between this group and its foundations allows us to actively contribute to resilient, inclusive and sustainable African development, fully align with Pan Africa's vision.
You seem particularly active in the financial inclusion segment. What motivational initiatives are there to maintain this commitment?
It is the fundamental catalyst for economic growth and social cohesion. We deploy fundraising solutions adapted to African realities and rely on digital innovation to democratize access to financial and insurance services. Our commitment is driven by deep beliefs. Without inclusion, sustainable development is not possible. By supporting entrepreneurs, small and medium-sized businesses (small and medium-sized businesses), and historically unbanked groups, we are fulfilling our mission to grow with our customers and the economy, and are actively contributing to the economic development of Africa.
What are the top priorities AFG holds for the next five years? Also, how do you think the company is contributing to wider economic transformation in Africa?
Priorities for the next five years will be focused on digital acceleration, sustainable investment, and managing regional expansion. We aim to strengthen our role as a catalyst for inclusive growth in Africa by supporting the major and necessary energy, financial and industrial transitions.
Our ambition is to become an actor dedicated to building a unique model of development in Africa, a model rooted in innovation, inclusion and economic sovereignty. AFG Holding continues to resilience, client orientation, innovation and commitment to serve this ambitious vision and will become a leading financial player across the continent.
