Addis Ababa – DSTV is recognized as the most admired African media brand in Brand Africa 100, the 2025 Best Brands in Africa.
This recognition believes DSTV is being introduced into the prestigious African Hall of Fame. This is reserved for an iconic African brand that has significantly shaped the continent's global image and competitiveness over the years.
The announcement came at a well-known ceremony held at the UN Economic Commission in Africa in Addis Ababa, Ethiopia. There, leaders from the entire African media and branding landscape gathered to celebrate the continent's most influential brands.
Released in 1995, DSTV has evolved from a pioneer in digital satellite television to a content powerhouse, transforming the African viewing experience through continuous innovation, investment in local content and a deep commitment to telling African stories.
DSTV is a leading entertainment platform in Africa.
“This honor reflects the incredible journey we went with our African audience,” said Calvo Mawela, group CEO of Multichoice.
“Being named Africa's most acclaimed media brand and being inducted into the Brand Africa Hall of Fame is not just a celebration of where we came from, it is a reaffirmation of where we are going.
“Our commitment to local storytelling, cultural credibility and innovation remains stronger than ever.
“We are proud to be a brand that not only cultivates and connects Africans through important stories, but also exalts and connects them.”
Each year, the Brand Africa 100 survey identifies the most admired brands across the continent, based on independent research conducted in over 30 African countries representing Africa's population and more than 85% of GDP, with over 150,000 brand mentions and 5,930 unique brands.
The rankings are compiled through a rigorous process led by research partners such as GeoPoll, Kantar, Integrate, Analysis, and other research partners, making them the only Pan-Africa, research-driven and non-profit brand equity research of their kind.
The DSTV's Hall of Fame steers further strengthen its position not only as a media brand, but as a cultural force that continues to shape the narrative and stimulates the pride of Africa as a whole.
By focusing on investment in local productions, partnerships with African creators, and quality storytelling, DSTV remains at the forefront of Africa's growing creative economy.
DSTV was honored for the same top recognition in 2024, strengthening its consistent excellence and strengthening its lasting connection with African audiences.
Since launching 30 years ago with just 16 channels, DSTV has evolved into a dynamic content powerhouse, offering a rich mix of local production, global entertainment and integrated streaming options.
Today, it serves millions of households across the continent, offering hundreds of channels and platforms that reflect the diversity, creativity and aspirations of African audiences.
