Johannesburg, South Africa – Egypt's food industry trade mission to South Africa at the NH Johannesburg Sandton Hotel marks a strategic milestone in its ongoing efforts to deepen trade and investment relations between Egypt and South Africa, two of Africa's largest economies.
Organized by the Egyptian Food Export Council, the mission formed part of the official trade initiative, which will be held from May 4th to 9th, 2025.
The delegation consisted of 29 top-tier Egyptian companies and 52 high-level representatives representing the dynamic cross-section of Egypt's booming processed food industry.
The engagement with South Africa's major importers, distributors and stakeholders in the food sector was aimed at unlocking new channels for bilateral trade and industrial cooperation.
In his opening remarks, Egypt's ambassador to South Africa, Ahmed Ali Sharif, emphasizing the importance of the mission as a future-proof step to strengthen economic integration within Africa.
“To launch this mission in Johannesburg is a privilege, a joy, an event that marks a new chapter in economic partnerships and is a testament to the enduring ties between Egypt and South Africa,” Ambassador Shariev said.
He emphasized the mission not as a commercial event, but as a visionary platform. This positions the two countries to take advantage of comparative benefits, particularly in the fast-growing processed food sector.
Egypt's processed food industry has emerged as a pillar of its industrial economy, accounting for more than 14% of nationwide production.
In 2023 alone, Egypt's exports in the sector exceeded $4 billion, reaching diverse markets in the Middle East, Europe, Asia and Africa.
Supported by macroeconomic reforms and investment in infrastructure, Egypt has now identified South Africa as a key gateway to the South Africa region, and is currently expanding strategically into high-growth markets.
“South Africa is a natural partner with a sophisticated consumer base and industrial capabilities. However, current trade volume (less than $200 million) is far less than our potential,” Ambassador Shariev pointed out. “We have to aim higher.”
He sought deeper partnerships not only in trade but also in industrial investment.
He explained that Egypt provides strategic access to more than 1.5 billion consumers through trade agreements such as the AFCFTA, Kamea and Arab free trade zones, in addition to robust infrastructure such as the Suez Canal economic zone.
Ambassador Shariev also addressed the global increase in protectionist policies and urged the African economy to strengthen cooperation accordingly.
“We may be geographically far away, but we are close to our hearts,” said Ambassador Sharif.
“The shared history of our solidarity, especially in overcoming colonialism, provides a foundation for us to collaborate towards our developmental aspirations.
“Africa must unite in these times that will change global dynamics.”
Ambassador Shariev expressed optimism regarding the long-term outcome of the mission, noting on the ongoing strategic debate to introduce dedicated cargo flights between Egyptian Airlines and Cairo and Johannesburg.
He explained that the move will significantly reduce logistical barriers, improve market access and catalyze sustained trade growth.
Speaking at the event, Dr. Tareq El-Houby, chairman of Egypt's National Food Safety Agency, highlighted the importance of regulatory integrity and quality assurance as a pillar of Egypt's food export strategy.
He said the presence of the delegation's officials' CEO highlighted Egypt's commitment to maintaining the highest food safety standards.
