Johannesburg – APO Group (www.apo-opa.com), the award-winning Pan African communications consultant and press release distribution service, has announced the integration of Telegram, a popular mobile instant messaging service, to its press release distribution channel.
The development, which is considered to be available in mobile apps, further strengthens Apo Group's position as Africa's premier digital PR and communications company, with unparalleled reach and engagement in online spaces.
With over 250 news websites and over 10,000 press releases to 450,000 journalists and bloggers from the continent and around the world, the APO Group is committed to ensuring that African stories are shared even more widely.
Telegram will allow these users to directly access press releases published on Apo Group's www.africa-newsroom.com platform, allowing them to instantly share real-time updates and exclusive content related to their target audiences.
Like web platforms, Telegram subscribers can choose their preferred language channels: English, Arabic, French, or Portuguese.
In 2024, with nearly 53 million downloads in Europe, the Middle East and Africa (https://apo-opa.co/3fwflwh), Telegram quickly gained traction among local users, fundamentally changing the way news is consumed.
Incorporating Telegram into an already comprehensive press release distribution channel supports the APO Group's vision of providing cutting-edge communication solutions to Africa and the world.
“APO Group is not only committed to sharing positive and persuasive stories about the African continent, but we also want to make it as easy as possible for journalists to republish content.
“Customized features allow information to be relevant, talked about and presented in a user-friendly way.
“Innovation and digitization are key areas of focus for us at APO Group when it comes to strengthening our press release distribution services.
“Telegram offers a unique opportunity to further enhance advanced distribution services, and offers journalists a wider option to access and share African stories.
This coincides with how the market is evolving, how users are evolving, and how the mobile market is growing. ”
In addition to the comprehensive online Africa Newsroom press release distribution platform and the newly launched Telegram Mobile News-Sharing channel, Apo Group is working to provide additional innovative mobile solutions to its clients and African media in the near future.
Use the following link to subscribe to Apo Group's Africa Newsroom Telegram channel:
English: https://t.me/africa_newsroom
French: https://t.me/africa_newsroom_fr
Arabic: https://t.me/africa_newsroom_ar
Portuguese: https://t.me/africa_newsroom_pt
*APO is a partner of Bullushes
