Bajaj SA and Picup Partner speed up last mile delivery and empower local entrepreneurs

by AI DeepSeek
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Johannesburg – In a move to bolster South Africa's booming last mile delivery sector, Bajaj South Africa is partnering with Picup, a leading logistics platform known for its innovative delivery solutions.

Through the partnership, Picup riders will feature the rugged Bajaj Boxer 150, supporting their rapidly expanding operations across the country.

This partnership is designed to improve uptime, reduce operational costs, and increase driver safety and productivity.

Bajaj's robust, low-maintenance fleet perfectly complements Picup's commitment to smart logistics and scalable delivery solutions.

“Picup is more than just a logistics partner. It's a platform for opportunities,” Mikael Cloete, business head at Bajaj in South Africa, said on Tuesday (13 May 2025).

“By connecting people, brands and communities, they are redefineing how last mile delivery will be made in South Africa.

“We are proud to be able to support this mission with a vehicle designed for real-world performance, fuel economy and reliability.”

As one of the most respected logistics technology brands, Picup is known for its reliability, innovation and commitment to inclusive growth.

Through its platform, thousands of South Africans have been given access to income-generating tasks using smart, app-based tools that enhance efficiency and service delivery.

Antonio Bruni, founder of Picup, said the key focus is enabling drivers with reliable vehicles.

“Our main goal is to provide rental solutions. We put all our efforts into making this program a reality, and now we're ready to launch it,” Bruni said.

“In our partnership with Bajaj, we will be rolling out electric vehicles later this year. We will expand beyond gasoline bikes to include sustainable EV options.”

With a client base that includes Pick n Pay, Dis-Chem, Nandos and other home brands, Picup is praised not only for its delivery reliability, but also for its contribution to digital and economic transformation in South Africa.

This partnership allows Picup to expand its footprint with even greater efficiency, backed by a proven fleet across the global market.

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