Cape Town – Following the huge success of the podcast, South African thought leader and award-winning podcaster, John Sanay and Eric Kruger officially unearthed their groundbreaking book, “Expardingive.”
A paperback chime to the best insights from the podcast series and a compelling manifesto boldly designed to reconstruct how South African business leaders think and grow in the rapidly evolving global landscape.
If you stay true to the real outlaw dialogue in RAW of world-renowned futurist Sanei and leadership specialist Kruger, you'll want to know that there's a dust-shaking book on May 15th, 2025.
No filters or fences – a story of straight filming from two of the industry's most influential voices.
A vast book – a call to weapons for leaders to adopt a “glocal” perspective. It balances the depth of local insights with the breadth of global relevance.
We intend to challenge the norms of leadership in the South African context and build the nation's capacity for brilliant greatness.
Both Sanei and Kruger celebrated with their transformational influences in leadership development and thinking focused on the future.
The book was born from a vast, popular podcast that reached number one in South Africa just two weeks after its release date.
This was followed by a series of smash praises, including the APVA Podcast of the Year (2024), accumulating over 350,000 streams.
With a global community of business, technology and personal development listeners, the podcast has laid the foundation for what the author calls the “movement to exponential life.”
“Since we started as a conversation partner, we've always wanted people to feel like a part of the chemistry between Eric and me, and that big thing is possible. And when a great conversation happens, that great thing is shiny.”
“The metrics of our success weren't about how many listeners we had. It was about how many meaningful conversations were being started for the conversations that John and I had.”
Famous for its breeze style and authentic dialogue of filming, the success of the podcast ranks in the top 5% of the shows shared globally by Spotify. This book is no exception.
Between Sanei and Kruger, a vast arrival arrives all with digestible power-packed insights and sharp prize insights.
Structured as a 52-week journey, the vast book, “The Book,” offers ultra-rechargeable insights over a year, leading leaders through exceptional growth in the year.
Sanei and Kruger continue to satisfy their global appetite for accessible, deep, soulful, and practical leadership insights, but the book is designed to be different among South African captains. Move needles across desks, boardrooms, executive strategies, and worlds.
Glocal Leadership: South Africa as a Thinking Exporter
The vast theme is “globalization” leadership, “providing South Africa's robust, aging, aging approach to global business challenges.”
As the world becomes increasingly unstable and interconnected, the need for decentralized, adaptive, emotionally intelligent leadership becomes undeniable.
“Each chapter is designed to induce deep reflexes and create meaningful conversations within the organization and leadership team,” Sanei says.
“It's a go-to showcase for secular discourse for those looking to build an adaptive culture and strengthen the vast thinking within the company.”
This approach is evident across the vast pages where readers are invited to lean on their cultural contexts, thinking boldly about global impact.
This is a fundamental shift from a strict framework to a dynamic ecosystem of thinking, with Sanei and Kruger pulling a big gun out of it all.
“South Africa has been a long story of survival and ingenuity, and now is the time to take that DNA and export it,” Sanei says.
“We need to show the world that leadership is not a versatile model directed by Silicon Valley or Western Europe.
“The future belongs to people who can localize empathy while globalizing their strategy. Eric and I believe South Africa has the product, but now we need to find their international confidence.”
It's more than just a book
It reaches a vast reach beyond its purpose as a paperback. It's movement.
This is a bold call for South Africa to take root and rise from its limited burial of thought. This is a smoke signal for true North leadership and ready pioneers. This is a farewell letter to all the safe players, small thinkers and the lead rest.
From digital turmoil and self-leadership themes to global economics and emotional maturity, Sanei and Kruger stay simple, honest and real in their books, establishing the vastness as one of the most influential essays in our modern world.
A vast invitation to leaders, entrepreneurs and changemakers
John and Eric are joining the industry pioneers and their teams to expand their proverb playbook thinking and take part in a vast movement. Current goals to navigate digital transformation, remote leadership and generational change in the workplace.
This is the time – and this is the book, set to serve as a touchstone for weekly growth for all leaders.
“This is not a traditional leadership book. It is a living breathing tool for sustainable expansion. It offers leaders a practical way to develop a more broadly thought weekly habit, guide them more intentionally (and internationally) and create a culture of purpose,” says Kruger.
Amazon, Loot, our book is on sale in May 2025. Includes over 1000 copies of vast orders, retail at R240 per copy, personalized CEO message. Companies can add their own CEO message along with these two South African industry stubborns and customize the cover of the company brand.
John and Eric will be holding two free launch events. They unpack the journey behind the book, the ideas that shaped it, and still curious questions. Details of the event are as follows:
Cape Town
Date: Tuesday, May 20, 2025
Venue: Trist in Woodstock (Cape Town)
Time: 17H30~20H30
Link to registration: https://lnkd.in/ep3xz8v4
Joburg
Date: Wednesday, May 21, 2025
Venue: Woodmead (Joburg) Trial
Time: 17H30~20H30
Link to registration: https://lnkd.in/eus7zjsy
For customized bulk orders, please contact erik@erikkruger.com or hello@johnsanei.com
