LOS ANGELES – Xsolla, the global leader in video game commerce, has announced the launch of the Xsolla buy button for mobile games. It is a direct-to-consumer payment solution designed to help mobile developers gain more money by saving traditional platform fees.
Media Outreach Newswire reports that the launch of the Xsolla purchase button will follow a significant US court ruling on April 30, 2025, banning Apple from blocking external payment links or claiming commissions on third-party US storefronts, providing developers with new opportunities to connect with players and make money.
Xsolla Buy Button
The buy button for mobile games allows game developers to embed direct payment links within the game, leading to browser-based checkouts powered by the Xsolla WebShop and Xsolla Pay Station.
This checkout supports the sale of virtual items, currency and bundles, providing a seamless player experience while avoiding up to 30% on platform fees.
Developers can now create external links that can be quickly created within video game experiences on iOS mobile devices.
When a player taps a link, it opens a streamlined, browser-based checkout that offers a safe, acceptable, frictionless buying experience, allowing users to purchase their favorite games with fewer clicks.
Additionally, mobile game developers can access catalog syncing, loyalty tools, personalized offers, and integration options needed to manage with little or no custom development for offers offered on external links.
Key benefits of Xsolla Buy Button:
Zero Platform Committee: By saving platform fees, you recover up to 30% of your revenue by subtracting standard payment processing costs. Implementation: Under the US court ruling in April 2025, developers can connect external payment links within the app without platform interference. Frictionless One-Tap Purchase Flow: Players can purchase specific items directly from in-game offers using Autofill and One-Tap methods, providing a seamless checkout experience of origin of the game. Simplified Tax and Compliance: Xsolla is a record merchant and handles global tax calculations, collections and remittances. No third party taxation required. Loyalty and Player Rewards: Boost engagement with the loyalty program and personalized reward options related to player behavior within the game experience, whether in-app or online. This feature also allows you to issue a prepaid gift card and parental control integration for all purchases. LiveOps Sync: Maximize the relevance and impact of offers offered to players, along with in-game events, seasonal content and milestones achieved by players. Parental Controls and Gift Cards: Built-in Parental Controls and Gift Cards are available worldwide. Multi-Channel Commerce: Extends monetization beyond apps to the Web, Discord, Telegram, and other community channels involving players.
“This court's decision is a turning point for mobile game developers in the US and around the world. The buy button is available today in Xsolla's web shop,” said Chris Hewish, Chief Strategy Officer of Xsolla.
“Developers can register through their Xsolla Publisher accounts, use instant webshop templates, and generate links in minutes without the need for custom coding.
“This deployment strengthens Xsolla's commitment to building flexible, global commerce tools, allowing developers to successfully and scale their businesses across multiple platforms.”
Xsolla said the product is a game changer that allows mobile game developers to control their monetization, their ability to build close relationships with players, and their confidence to grow their business with long-term sustainability without previously imposed constraints.
Web Shop Integration Guide: xsolla.pro/webshop-Integration
Mobile Game Buy Button Integrated Guide: xsolla.pro/buybutton
Mobile SDK Integration Guide: xsolla.pro/mobile-sdk-guide
Watch the video: youtu.be/aj6gthw5bfq
